I turn complex services into tools people can actually use, through
Design Strategy
Design Strategy
Design Strategy
Service Design
Transdisciplinarity
UX/UI Design
Design Strategy
Design Strategy
Service Design
Transdisciplinarity
UX/UI Design
Design Strategy
Design Strategy
Service Design
Transdisciplinarity
UX/UI Design
Design Strategy
I sit with the people who run a service and the people who use it, find where it breaks, and design what replaces it. For public agencies, institutions and the design studios that build for them.
I sit with the people who run a service and the people who use it, find where it breaks, and design what replaces it. For public agencies, institutions and the design studios that build for them.
About
About
I make the behind-the-scenes of a service actually work. Aligning departments, turning research into product decisions, and building systems people can measure and use.
I work on services people can’t opt out of. Financial aid, housing, public parks, city websites. The kind where a confusing form costs someone money they’re owed, a buried page costs a neighborhood its event permit, and unclear rules cost staff a week on the same question.
The sector changes, the problem doesn’t. A city, a bank, or the studio hired to rebuild the site: tangled rules, compliance that won’t bend, and people who need it to just work.
Most of what’s broken isn’t on the screen. It’s two departments using the same word to mean different things, or a policy written in 2009 that nobody has read since, including whoever wrote it. So I get the people responsible in one room and ask them to describe the same process out loud. It’s usually the first time they’ve heard each other’s version. The gaps become blueprints, an information architecture, a governance model that holds after I leave.
I grew up between Mexico and the US and work in English and Spanish, so I notice when a service only works for people who already know how it works. If we work together: I document what we decided and why, I hand over work your team can run without me, and I tell you what I’m finding while there’s still time to act on it. That last one is usually the most useful
I work on services people can’t opt out of. Financial aid, housing, public parks, city websites. The kind where a confusing form costs someone money they’re owed, a buried page costs a neighborhood its event permit, and unclear rules cost staff a week on the same question.
The sector changes, the problem doesn’t. A city, a bank, or the studio hired to rebuild the site: tangled rules, compliance that won’t bend, and people who need it to just work.
Most of what’s broken isn’t on the screen. It’s two departments using the same word to mean different things, or a policy written in 2009 that nobody has read since, including whoever wrote it. So I get the people responsible in one room and ask them to describe the same process out loud. It’s usually the first time they’ve heard each other’s version. The gaps become blueprints, an information architecture, a governance model that holds after I leave.
I grew up between Mexico and the US and work in English and Spanish, so I notice when a service only works for people who already know how it works. If we work together: I document what we decided and why, I hand over work your team can run without me, and I tell you what I’m finding while there’s still time to act on it. That last one is usually the most useful
Practice
UX & service design
Participatory research
Service blueprints
Workshop facilitation
Information architecture
Content strategy
Clients & organizations
Battery Park City Authority
Blenderbox
Center for NYC Affairs
NYC Dept. of Education
IBM Quantum
Recognition
Mexican National Prize of Design
Fowler Global Social Innovation Challenge
World Design Capital
Milan Design Week
IBM Quantum Labs
Graphic Design USA
Education
MFA Transdisciplinary Design
Parsons School of Design
Bachelor of Arts in Product Design
Minor in Civic Service Design
Three latest notes
Three latest notes
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